Once you have done the hard work of attracting traffic to your site then how do you get people to the next phrase, be it capturing their email, buying a product or reading other posts.
This is where call to action phrases and examples which I will show you, will help you get to the next level.
A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action.
CTA is ignored by 70% of businesses.
It is, quite literally, a “call” to take an “action.” This is what we want.
The action you want people to take could be anything: get a coupon, attend one of your seminars, download your ebook from your site or from amazon, sign up for a webinar, get a coupon, etc.
A CTA can be placed anywhere in your post or another part of your blog/website – in an ebook, in an email, or even at the end of a blog post or on the sidebar of the site.
Here is a few examples to help you.
As you can, you are directed to take action to the next step. Here are a few more to really drive the point home.
Most blogs are starting to have Landing pages and the main reasons why most of them do not work is that they have a weak call to action and hence no urgency – the reader will simply ignore and move on.
In this post I will show you 51 Call To Action Phrases and Examples for you. Using any of these will accomplish your goal which is to increase attracting loyal readers, closing sales, click through rates and increase in leads.
Why Do You Need Call To Actions? – 8 Statistics
1. More than 90% of visitors who read your headline also read your CTA copy. (Unbounce)
2.Emails with a single call-to-action increased clicks 371% and sales 1617%. (WordStream)
3.Adding CTAs to your Facebook page can increase click-through rate by 285%. (AdRoll)
5.For KISSmetrics, a CTA within a video gets 380% more clicks than their normal sidebar CTAs. (QuickSprout)
4.Crafting the perfect call-to-action is one thing — getting the right people to click it is another. According to Go-Globe, “47% of websites have a clear call-to-action button that takes users 3 seconds or less to see.”
5.Grow & Convert estimates conversion rates for certain CTA locations:
- Sidebar: 0.5 – 1.5%
- Generic, end-of-post: 0.5 – 1.5%
- Pop-ups: 1 – 8%
- Sliders and bars: 1 – 5%
- Welcome gates: 10 – 25%
- Featurebox: 3 – 9%
- Navbar: varies
6.Adding CTA buttons to article templates increased revenue by 83% in one month.
7.Ecommerce conversion rate increased 22% quarter over quarter.
8.Average order value for blog readers increased 49% quarter over quarter.
One thing I want to point out before I show you 151 Call To Action Phrases and Examples is that there is a fine line between being pushy and taking the right tone.
10 Tips For Creating Irresistible Call to Actions
1.Make It Stand Out
In a letter or text email, for example, the CTA can be in larger type, color or bold.
On a website or blog it can be designed into a colourful, attention-getting button.
This is clear and simple.
In any case, however, keep the page clean and simple.
Focused marketing automation platforms such as HubSpot offer special tools and services to help small businesses create powerful CTAs.
You can create your own CTA buttons for free at buttonoptimizer.com.
2.Use Links Liberally
Always link logos and product photos to your desired landing page or shopping cart.
And don’t forget to label your photos with descriptive “ALT” tags. This stands for “alternative text” which will appear in someone’s browser or email if the image is not available.
3.Make it Easy
There are few things more counterproductive than a complicated call to action. You want your users to take action, but if that action is too difficult, you won’t get very far.
For example, if a contact form has too many fields to fill out, chances are the majority of people will give up.
This is simple and easy for the user.
Contrarily, if the form only has users fill in their name and email, it will be much easier.
Likewise, the call to action shouldn’t request too much of someone. As a general rule, it should only include one or two steps. After that, people lose interest.
4.Give An Incentive
How does a client or prospect benefit from doing what you are telling them to do? What do they get out of the deal?
Viewers are going to be more likely to take action if there is something in it for them.
This could be showcasing what you include in your newsletter or a free first meeting. If possible, include a “first customer only” deal.
5.Keep Your Target Public In Mind
Creating a call to action doesn’t mean launching an offer and waiting for someone to see it, but rather creating and offering valuable content to each person you want to attract.
In the next example, the reader will get Free Exclusive Traffic Tips which very much niche.
For this reason, you should know what your target public needs and what their interests and desires are, segment them and develop your calls to action based on this.
Think about larger attraction resulting in larger conversions.
6.Place The Call To Action In The Right Place
Make sure your call to action is in the right place on the page. Generally, it should be listed near the top of the page so that your audience won’t need to scroll down to see it.
A great place to have your call to action is at the top of the site. There was a study done by Content Verve who showed 304% more conversions with a call to action at the top of the page as opposed the bottom.
Ideally, centre it at the top as the reader’s eye will automatically go to it. Surrounding the call to action with white or empty space will also help it to stand out from other elements on the page and catch the reader’s eye.
7.Include a Single, Direct Action
After you’ve outlined your offer and the way it helps your customer, call for him or her to take a single, direct action. This should take the form of a command statement that uses an action verb and urgent language.
Examples of action verbs for calls to action are:
To create a sense of urgency, combine your verb with words and phrases like:
- For a short time
- Limited time only
Many websites contain multiple objectives, which is to be expected with a variety of products and services, and different audience segments.
Multiple objectives are okay, as long as you do not put several calls to action on the same page.
This is a good example of two call to actions to choose from.
If you give too many options at once, visitors are likely to get distracted or overwhelmed and ultimately leave your website without making any choices.
If you do have multiple objectives, include the options on different pages, so that the different paths you’re creating different visitors do not cross.
You want visitors on your site to carry out the desired actions with as little thought as possible.
While you don’t want to deceive your visitors, the more opportunities you give them to stop and consider what they’re doing, the more opportunities you’re giving them to say “no”.
You want your buttons to give them the impression that they need to act right away. You want to encourage them to make their decision immediately, on the spur of the moment.
While this won’t work for every call to action button (especially those to purchase high-ticket items), for low-cost or free actions, having visitors click with little forethought is desirable.
An example is Boohoo.com will have CTAs displayed on their website most days if not everyday, they usually have a timer on the top counting down with their CTA usually next day delivery for free or very cheap. “HURRY £1 NEXT DAY DELIVERY ENDS IN 2h 28m 44s” making customers purchase items they most likely don’t need but want that limited time offer.
There are other ways of creating this urgency, usually using these type of phrases but with different times and dates.
- “Offer expires on Easter”
- “For a limited time only”
- “Act now before stock runs out”
- “Respond before 30th April to receive this product at this low price”
Make sure that you consider the following when looking at your call to action urgency:
Encourage your visitors to act immediately
Don’t give your visitors any reason to pause
While urgency is important, don’t mislead your visitors in any way
9.Use Icons and Images
Including visual cues in your call to action buttons can also help to increase conversion rates. An icon of a shopping cart on an “add to cart” button, for instance, or an arrow on a download button are both good examples.
Think of unique icons to use, too, but make sure that the icon adds to the user experience by clarifying what the button is for, and doesn’t add any confusion.
- Make sure the icons you use help clarify your button’s meaning, rather than confuse it
- Easily-recognized icons can immediately indicate meaning to your visitors
- Don’t be afraid to use less-commonly used icons, as long as their meaning is still clear
10.Use Colours For Your CTA
To draw attention to your CTA it should have colours whether there are multiple or only two colours.
In the next example, you can clearly see the RED boxes where the reader can click further. Bold and striking.
Colours can contrast, blend and attract potential customers, colours can symbolise what they want to offer and the target market for example the colour yellow is very eye catching and bright, this usually attracts “window shoppers” and the younger members of the public.
11.Make Your Call To Action Big And Easy To View
It probably sounds silly but a lot of companies fall on their CTA because it’s unnoticeable, for example when Starbucks were introducing the “Pumpkin spice latte” especially for Autumn their homepage consisted of a red background, an image of their pumpkin spice latte and these words “Fall in love with Fall again” with the ingredients listed below.
They had a button which was their CTA “Get cozy” the button was also red and white like their background and words, this is a poor example because the button blends in with the colours so it doesn’t catch the viewer’s eye, once the button is clicked it comes to another page labelled “Fall Favourites” so the “Get cozy doesn’t make sense it could have a better label on the button as it’s not specific for example because it’s about their seasonal (Autumn) coffee being launched they could have labelled the button “The Fall Favourites”.
An example of a business that has a big and easy to view CTA is Uber, they clearly state what types of people they want, riders and drivers, both buttons contrast with the white background and image as the buttons are green and labelled “Start riding with Uber” and “Become a driver” nothing could make it any clearer.
The two types of personas are searching for different things but the website draws both types of people, especially with the video playing in the background.
The video shows the drivers enjoying themselves as well as the riders. Words usually have to be large and bold or have contrasting colours so the CTAs are noticed. If the colours work well or only one colour on a button it won’t get noticed unless the words are bold and clear.
151 Call To Action Phrases and Examples
- Act Now
- Act quickly
- Add to your cart
- Apply today
- Be sure to _________
- Best value
- Book now
- Buy and Save
- Buy Now
- Call today
- Call us this week to schedule an appointment.
- Check our ___________
- Check out ____________
- Check this out
- Choose your ____________
- Click button
- Click for more
- Click Here
- Click here to find out all the details.
- Click here
- Create account
- Come see our prices
- Compare prices
- Contact Sales
- Contact us
- Contact us today
- Don’t forget to Sign up
- Don’t miss
- Don’t wait
- Download now
- Enter Now
- Explore Now
- Expires at midnight tonight
- Find Items
- Find out more
- Find savings
- Find yours
- Follow this
- For a short time only
- For more details Click or call 555-55555
- Free Shipping
- Get a quote
- Get Free
- Get it here
- Get it now!
- Get More Info Here
- Get Started
- Get the Best
- Get your ________ Here
- Get X% Off
- Give a gift
- How to __________
- I can’t wait to hear from you
- I invite you to ____________
- I urge you to act at once
- I urge you to send for our free brochure
- Immediate download
- In a hurry? Call 555-55555
- It’s important that you respond promptly
- Join Free
- Join now
- Join today
- Join us
- Just hit Reply and we’ll email you the details
- Just reach for your phone
- Learn more
- Learn more about us at ______.com
- Learn to
- Limited availability
- Look at
- Mail this convenient coupon today!
- Mail your order today!
- Money Back Guarantee
- Need more
- New ______________
- No obligation to try
- Now you can
- Offer expires Oct 1st
- Order Now
- Order now and receive a free gift
- Order now, while there’s still time
- Order Yours
- Pay Less
- Place your order now, while everything is still in front of you
- Please don’t hesitate to call us
- Please see _______________
- Please view our ___________
- Read reviews
- Reply today
- Request your FREE quote today
- Request yours today
- Reserve your spot now
- Respond by ___________
- Rush today
- Save Big
- Save Money
- Save on
- Save Today
- Save up to ________
- Save with coupon
- Search for _________
- Search Now
- Search our products
- See deals
- See it in action
- See more
- See our coupon
- See our products
- See pricing
- Send for our free catalogue
- Send in your application today!
- Schedule a Booking Now
- Shop With us
- Shop low prices
- Shop now
- Shop online
- Shop today
- Sign me up now
- Sign up
- Sign up for your free trial immediately
- Sign up now, while you still can
- Sign up online at ____.com
- Start now
- Start today
- Start your free trial now
- Stock up
- Take a closer look
- Take a look at
- Take a tour
- Talk to an expert
- To place your order, call us toll-free at ____________
- Tour our Range
- Try it free
- Try it today
- View all Products
- View Demo
- View features
- Visit us at ___________
- We’d like to hear from you.
- We’re waiting for your call.
- Why not give us a call to find out all the details?
- You might also try
- You might consider
- Your free trial is just a click away
- Yours for asking
There you have it. 151 Call to Action Phrases and Examples that you can use on your site.
You can use a powerful call to action for your sales funnel.
This could be for building an email list, selling a product, coaching or seminars, you now have what it takes to build a great call to action.
Just remember there is a lot of science behind the call to action but the science is only a starting point. All the statistics and best practices may not work with your audience so test different cal to actions.
Try a few different text ideas, button colours, button shapes, locations, web page designs.
I would suggest that you test a few of the above individually and let the results speak out to you.
It’s going to take a while to test the right one but once you find the winning combination you’re going to see some fantastic results.