151 Call To Action Phrases and Examples

Once you have done the hard work of attracting traffic to your site then how do you get people to the next phrase, be it capturing their email, buying a product or reading other posts.

This is where call to action phrases and examples which I will show you, will help you get to the next level.

A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action.

CTA is ignored by 70% of businesses.


It is, quite literally, a “call” to take an “action.”  This is what we want.

The action you want people to take could be anything: get a coupon, attend one of your seminars, download your ebook from your site or from amazon, sign up for a webinar, get a coupon, etc.

A CTA can be placed anywhere in your post or another part of your blog/website – in an ebook, in an email, or even at the end of a blog post or on the sidebar of the site.

Here is a few examples to help you.


As you can, you are directed to take action to the next step.  Here are a few more to really drive the point home.


Most blogs are starting to have Landing pages and the main reasons why most of them do not work is that they have a weak call to action and hence no urgency – the reader will simply ignore and move on.

In this post I will show you 51 Call To Action Phrases and Examples for you.  Using any of these will accomplish your goal which is to increase attracting loyal readers, closing sales, click through rates and increase in leads.

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Why Do You Need Call To Actions? – 8 Statistics

1. More than 90% of visitors who read your headline also read your CTA copy. (Unbounce)

2.Emails with a single call-to-action increased clicks 371% and sales 1617%. (WordStream)

3.Adding CTAs to your Facebook page can increase click-through rate by 285%. (AdRoll)

4.By forcing visitors to watch an informational video on their services before presenting a CTAKimberly Snyder increased conversions by 144%. (QuickSprout)

5.For KISSmetrics, a CTA within a video gets 380% more clicks than their normal sidebar CTAs. (QuickSprout)

4.Crafting the perfect call-to-action is one thing — getting the right people to click it is another. According to Go-Globe, “47% of websites have a clear call-to-action button that takes users 3 seconds or less to see.”

5.Grow & Convert estimates conversion rates for certain CTA locations:

  • Sidebar: 0.5 – 1.5%
  • Generic, end-of-post: 0.5 – 1.5%
  • Pop-ups: 1 – 8%
  • Sliders and bars: 1 – 5%
  • Welcome gates: 10 – 25%
  • Featurebox: 3 – 9%
  • Navbar: varies

6.Adding CTA buttons to article templates increased revenue by 83% in one month.

7.Ecommerce conversion rate increased 22% quarter over quarter.

8.Average order value for blog readers increased 49% quarter over quarter.

One thing I want to point out before I show you 151 Call To Action Phrases and Examples is that there is a fine line between being pushy and taking the right tone.

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1.Make It Stand Out

In a letter or text email, for example, the CTA can be in larger type, color or bold.

On a website or blog it can be designed into a colourful, attention-getting button.

This is clear and simple.


In any case, however, keep the page clean and simple.

Focused marketing automation platforms such as HubSpot offer special tools and services to help small businesses create powerful CTAs.

You can create your own CTA buttons for free at buttonoptimizer.com.

2.Use Links Liberally

Always link logos and product photos to your desired landing page or shopping cart.

And don’t forget to label your photos with descriptive “ALT” tags. This stands for “alternative text” which will appear in someone’s browser or email if the image is not available.

3.Make it Easy

There are few things more counterproductive than a complicated call to action. You want your users to take action, but if that action is too difficult, you won’t get very far.

For example, if a contact form has too many fields to fill out, chances are the majority of people will give up.

This is simple and easy for the user.


Contrarily, if the form only has users fill in their name and email, it will be much easier.

Likewise, the call to action shouldn’t request too much of someone. As a general rule, it should only include one or two steps. After that, people lose interest.

4.Give An Incentive

How does a client or prospect benefit from doing what you are telling them to do? What do they get out of the deal?

Viewers are going to be more likely to take action if there is something in it for them.


This could be showcasing what you include in your newsletter or a free first meeting. If possible, include a “first customer only” deal.

5.Keep Your Target Public In Mind

Creating a call to action doesn’t mean launching an offer and waiting for someone to see it, but rather creating and offering valuable content to each person you want to attract.

In the next example, the reader will get Free Exclusive Traffic Tips which very much niche.


For this reason, you should know what your target public needs and what their interests and desires are, segment them and develop your calls to action based on this.

Think about larger attraction resulting in larger conversions.

6.Place The Call To Action In The Right Place

Make sure your call to action is in the right place on the page. Generally, it should be listed near the top of the page so that your audience won’t need to scroll down to see it.

A great place to have your call to action is at the top of the site.  There was a study done by Content Verve who showed 304% more conversions with a call to action at the top of the page as opposed the bottom.


Ideally, centre it at the top as the reader’s eye will automatically go to it. Surrounding the call to action with white or empty space will also help it to stand out from other elements on the page and catch the reader’s eye.

7.Include a Single, Direct Action

After you’ve outlined your offer and the way it helps your customer, call for him or her to take a single, direct action. This should take the form of a command statement that uses an action verb and urgent language.


Examples of action verbs for calls to action are:

  1. Subscribe
  2. Call
  3. Donate
  4. Download
  5. Buy
  6. Register

To create a sense of urgency, combine your verb with words and phrases like:

  1. For a short time
  2. Now!
  3. Expires
  4. Limited time only

Many websites contain multiple objectives, which is to be expected with a variety of products and services, and different audience segments.

Multiple objectives are okay, as long as you do not put several calls to action on the same page.

This is a good example of two call to actions to choose from.


If you give too many options at once, visitors are likely to get distracted or overwhelmed and ultimately leave your website without making any choices.

If you do have multiple objectives, include the options on different pages, so that the different paths you’re creating different visitors do not cross.

8.Create Urgency

You want visitors on your site to carry out the desired actions with as little thought as possible.

While you don’t want to deceive your visitors, the more opportunities you give them to stop and consider what they’re doing, the more opportunities you’re giving them to say “no”.

You want your buttons to give them the impression that they need to act right away. You want to encourage them to make their decision immediately, on the spur of the moment.


While this won’t work for every call to action button (especially those to purchase high-ticket items), for low-cost or free actions, having visitors click with little forethought is desirable.

An example is Boohoo.com will have CTAs displayed on their website most days if not everyday, they usually have a timer on the top counting down with their CTA usually next day delivery for free or very cheap. “HURRY £1 NEXT DAY DELIVERY ENDS IN 2h 28m 44s” making customers purchase items they most likely don’t need but want that limited time offer.

There are other ways of creating this urgency, usually using these type of phrases but with different times and dates.

  • “Offer expires on Easter”
  • “For a limited time only”
  • “Act now before stock runs out”
  • “Respond before 30th April to receive this product at this low price”

Make sure that you consider the following when looking at your call to action urgency:

Encourage your visitors to act immediately

Don’t give your visitors any reason to pause

While urgency is important, don’t mislead your visitors in any way

9.Use Icons and Images 

Including visual cues in your call to action buttons can also help to increase conversion rates. An icon of a shopping cart on an “add to cart” button, for instance, or an arrow on a download button are both good examples.

Think of unique icons to use, too, but make sure that the icon adds to the user experience by clarifying what the button is for, and doesn’t add any confusion.


  • Make sure the icons you use help clarify your button’s meaning, rather than confuse it
  • Easily-recognized icons can immediately indicate meaning to your visitors
  • Don’t be afraid to use less-commonly used icons, as long as their meaning is still clear

10.Use Colours For Your CTA

To draw attention to your CTA it should have colours whether there are multiple or only two colours.

In the next example, you can clearly see the RED boxes where the reader can click further.  Bold and striking.


Colours can contrast, blend and attract potential customers, colours can symbolise what they want to offer and the target market for example the colour yellow is very eye catching and bright, this usually attracts “window shoppers” and the younger members of the public.

11.Make Your Call To Action Big And Easy To View

It probably sounds silly but a lot of companies fall on their CTA because it’s unnoticeable, for example when Starbucks were introducing the “Pumpkin spice latte” especially for Autumn their homepage consisted of a red background, an image of their pumpkin spice latte and these words “Fall in love with Fall again” with the ingredients listed below.


They had a button which was their CTA “Get cozy” the button was also red and white like their background and words, this is a poor example because the button blends in with the colours so it doesn’t catch the viewer’s eye, once the button is clicked it comes to another page labelled “Fall Favourites” so the “Get cozy doesn’t make sense it could have a better label on the button as it’s not specific for example because it’s about their seasonal (Autumn) coffee being launched they could have labelled the button “The Fall Favourites”.

An example of a business that has a big and easy to view CTA is Uber, they clearly state what types of people they want, riders and drivers, both buttons contrast with the white background and image as the buttons are green and labelled “Start riding with Uber” and “Become a driver” nothing could make it any clearer.

The two types of personas are searching for different things but the website draws both types of people, especially with the video playing in the background.

The video shows the drivers enjoying themselves as well as the riders. Words usually have to be large and bold or have contrasting colours so the CTAs are noticed. If the colours work well or only one colour on a button it won’t get noticed unless the words are bold and clear.

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151 Call To Action Phrases and Examples

  1. Act Now
  2. Act quickly
  3. Add to your cart
  4. Apply today
  5. Be sure to _________
  6. Best value
  7. Book now
  8. Buy and Save
  9. Buy Now
  10. Call today
  11. Call us this week to schedule an appointment.
  12. Check our ___________
  13. Check out ____________
  14. Check this out
  15. Choose your ____________
  16. Click button
  17. Click for more
  18. Click Here
  19. Click here to find out all the details.
  20. Click here
  21. Create account
  22. Come see our prices
  23. Compare prices
  24. Contact Sales
  25. Contact us
  26. Contact us today
  27. Discover
  28. Don’t forget to Sign up
  29. Don’t miss
  30. Don’t wait
  31. Download now
  32. Enter Now
  33. Explore Now
  34. Expires at midnight tonight
  35. Find Items
  36. Find out more
  37. Find savings
  38. Find yours
  39. Follow this
  40. For a short time only
  41. For more details Click or call 555-55555
  42. Free Shipping
  43. Get a quote
  44. Get Free
  45. Get it here
  46. Get it now!
  47. Get More Info Here
  48. Get Started
  49. Get the Best
  50. Get your ________ Here
  51. Get X% Off
  52. Give a gift
  53. How to __________
  54. Hurry
  55. I can’t wait to hear from you
  56. I invite you to ____________
  57. I urge you to act at once
  58. I urge you to send for our free brochure
  59. Immediate download
  60. In a hurry? Call 555-55555
  61. Investigate
  62. It’s important that you respond promptly
  63. Join Free
  64. Join now
  65. Join today
  66. Join us
  67. Just hit Reply and we’ll email you the details
  68. Just reach for your phone
  69. Learn more
  70. Learn more about us at ______.com
  71. Learn to
  72. Limited availability
  73. Look at
  74. Mail this convenient coupon today!
  75. Mail your order today!
  76. Money Back Guarantee
  77. Need more
  78. New ______________
  79. No obligation to try
  80. Now you can
  81. Offer expires Oct 1st
  82. Order Now
  83. Order now and receive a free gift
  84. Order now, while there’s still time
  85. Order Yours
  86. Pay Less
  87. Place your order now, while everything is still in front of you
  88. Please don’t hesitate to call us
  89. Please see _______________
  90. Please view our ___________
  91. Purchase
  92. Read reviews
  93. Register
  94. Reply today
  95. Request your FREE quote today
  96. Request yours today
  97. Reserve your spot now
  98. Respond by ___________
  99. Rush today
  100. Save Big
  101. Save Money
  102. Save on
  103. Save Today
  104. Save up to ________
  105. Save with coupon
  106. Search for _________
  107. Search Now
  108. Search our products
  109. See deals
  110. See it in action
  111. See more
  112. See our coupon
  113. See our products
  114. See pricing
  115. Send for our free catalogue
  116. Send in your application today!
  117. Schedule a Booking Now
  118. Shop With us
  119. Shop low prices
  120. Shop now
  121. Shop online
  122. Shop today
  123. Sign me up now
  124. Sign up
  125. Sign up for your free trial immediately
  126. Sign up now, while you still can
  127. Sign up online at ____.com
  128. Start now
  129. Start today
  130. Start your free trial now
  131. Stock up
  132. Submit
  133. Take a closer look
  134. Take a look at
  135. Take a tour
  136. Talk to an expert
  137. To place your order, call us toll-free at ____________
  138. Tour our Range
  139. Try it free
  140. Try it today
  141. View all Products
  142. View Demo
  143. View features
  144. Visit us at ___________
  145. We’d like to hear from you.
  146. We’re waiting for your call.
  147. Why not give us a call to find out all the details?
  148. You might also try
  149. You might consider
  150. Your free trial is just a click away
  151. Yours for asking


There you have it.  151 Call to Action Phrases and Examples that you can use on your site.

You can use a powerful call to action for your sales funnel.

This could be for building an email list, selling a product, coaching or seminars, you now have what it takes to build a great call to action.

Just remember there is a lot of science behind the call to action but the science is only a starting point. All the statistics and best practices may not work with your audience so test different cal to actions.

Try a few different text ideas, button colours, button shapes, locations, web page designs.

I would suggest that you test a few of the above individually and let the results speak out to you.

It’s going to take a while to test the right one but once you find the winning combination you’re going to see some fantastic results.

Good luck.





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