Page Rank is calculated by various algorithms made by search engines, in simple words. One way a search engine will rank your site is calculated upon the number of links on your site; these links Include:
- Inbound links.
- Internal links.
- No-Follow links.
- Do-Follow links.
Why Have Backlinks
From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. If you want to increase Google page ranking then you will need to have backlinks.
For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming.
All the search engines sites will analyse these links and assign a numerical page rank to your blog. This is why they are considered very useful for improving a website’s SEO ranking.
This is an incoming hyperlink from one web page to another website. Search engines will rank you highly for the content that’s being linked to on your domain from outside sources.
It is not sufficient to just have a high number of inbound links. They need to be quality links. For search engines to determine the quality of inbound links the content of the site is critiqued by the Google robots. The content of the websites you have inbound links with needs to be relevant to the content on your site. The more relevant the inbound links are to your site helps determine the quality of the links.
By having quality backlinks you are attracting visitors to your site. You can’t just build a website and expect that people are going to find you without being pointed in the right direction.
It is very common to see online that you can purchase aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules.
As well as having external links, you also need to build internal links that link up say older posts within your site. This will way you can get more views on older posts and also give readers more relevant posts to read about within your site. If for example based on this post “Increase Google Page Ranking”, I can have a link to another relevant post like “How to Promote My Website Free Online” that I have already published.
Highlight the word in your post and then add a link to another website or to a post on your site.
You will then see the anchor text highlighted as link for your readers.
You want to keep the reader as long as possible on your site. You do not want to confuse the reader and so use them wisely.
3.No Follow Links
A no follow link is a link that does not count as a point in the page’s favour, does not boost or increase Google page ranking. A no follow link is created with the nofollow link HTML tag, which looks like this:
<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>
This is basically a notice to the search engines saying “don’t count this link.” The reason why you would use this is you may not trust the site on the other side of the link. Another reason suggested is a way of stopping comment spammers and all the links people were putting in comments on your blog with all their affiliate links.
This is the opposite of No Follow links. The search engines will give you credit in rankings for each of your links to other websites. You may get an increase of spam comments but you will need to filter those out.
You know that link building is a powerful strategy to increase your SEO and that 99.2% of all top 50 results in search engines have at least one backlink pointing to their website.
Make sure that your links are to other credible sites around your niche especially. This will increase google page ranking for your site for sure.
Finally – What You Should Do With Backlinks
Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page or contact me page). Use the NoFollow tag for those links.
In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links to reduce your spam.
Keep up your back links within your internal network of posts and to other credible sites that are in your Niche.
Start back linking now.
For Further Reading