Finding long tail keywords for your site is key to generating traffic to your posts. You want to me building content around the keywords.
Definition of Keywords
How to find the right keywords for my website. Firstly, I want to point out that a keyword is simply a word or a phrase that people search for in the search engines. Every time you do a google search you are actually entering a “keyword” in to the search box.
The search engine will then come back with the most relevant results around your search.
With your SEO (Search Engine Optimization) and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.
Finding Long Tail Keywords
Finding Long Tail keywords get less traffic than say more generic terms but I would say that you will get more qualified traffic and readers.
Over 70% of Google searches are for long-tail keywords, so added together they have more search volume than short-tail.
What I have found is that the long tail keywords are people who are later in the buying cycle and hence more ready to buy. For example, if I was searching for “blenders” then this is too early in the buying cycle. However, if somebody searched for “Vitamix Professional 750 blender” then that person knows exactly what they want and is much more ready to purchase.
If you have the right tools then you can do your long tail keyword search and it is quick and easy.
- Create a seed list of starting terms
- Expand your list using keyword research tools
- Refine your list to one long tail keyword for your post
- Follow these rules for a quality keyword
1.How to Get Started – Create a Seed List
Each page of content that you write will target a brand new keyword and so you have the opportunity to rank on that given keyword in the search engine. If you write 50 new posts then this can give you 50 posts with different keywords and thus the potential to have 50+ Google rankings. This is what leads to huge traffic to your site.
Before you start searching for a low competition keyword, you have to think about the topic you want to write about. For example, you can use Google Trends to find ideas. Define a broad topic like “Playing Drums“ and then think of a more specific like longer phrase “Learn Drums From Like a Pro”. Once you know in which niche you want to search for a keyword go to step two.
2.Keyword Research Tools – Expand Your List
Keyword Search Sites. There are so many online now and each one can help you get started to create keyword posts that can be highly ranked.
A free keyword tool would be Google AdWords. I personally use Jaaxy and it only costs $19 a month.
- Google AdWords
- Google Correlate
- Uber Suggest
- Keyword Tool
- MOZ Keyword Explorer
- Bing Keyword Research
Just one suggestion is that I have used many of the above and they all will give you different results and different ideas. If you want to come up with really good keyword ideas, you have to put a bit more work into your research — hence the more tools you use, the better results you will get. I tend to spend up to 15 to 30 minutes or so researching for a new topic.
3.Refine Your Long Tail Keyword Phrase
I use Jaaxy as my preferred site and this is where I look for finding long tail keywords. For example if you niche was “playing drums”, you might want to start with search terms as follows:
Once you have come up with a list of phrases you then have to use a keyword tool to see how competitive the phrase is ranked. You will then use say Jaaxy to find low competition keywords by typing in your long tail phrases.
As you can see there are several columns of “keyword data”. These are all very important when it comes to choosing keywords that are going to be useful to you and the post you are going to write.
Keyword. This is the search phrase that the data to the right of it is representing.
Avg. This is the overall monthly traffic this search term gets, globally.
Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
KQI (Keyword Quality Indicator)
If you do a search and you don’t see the full data, you simply need to click the “Get QSR” link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.
Next, I want to discuss how to “choose” appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time.
4.The Rules of a Quality Keyword
There are a few rules that you need to follow:
Rule #1:More than 30 monthly searches.
You want your far left “Avg” column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.
Rule #2: Less than 100 QSR (Competition).
You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!
As you progress with your website and start to gain authority, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.
Rule #3: Keyword must make sense.
This is critically important. If the keyword doesn’t make grammatical sense, don’t use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.
An example of this is “learn play drums online” which doesn’t make grammatical sense (it is missing the “to”). I would do another search on this but this time “learn to play drums online”.
You Can Do This
Do the above steps around your niche to come up with 5 Keywords phrases. This will then set you up you to write 5 posts each around one keyword phrase. I know that I have suggested going for low competition keywords but remember if you rank for many low traffic keywords you can get the same traffic as a site that ranks for one high traffic keyword, because you’ll have less effort to rank for the low traffic keywords.
I hope that this post on how to find the right keywords for my website has helped you.